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Following AMC Deal, Universal Is Partnering With Another Major Theater Chain

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For those unfamiliar with what Universal and AMC hashed out, movies from the former studio only have to play for 17 days in the latter’s theaters, rather than the traditional 90 days. After that, Universal can provide said movies, from both the main Universal branch and Focus Features, as PVOD rentals, and AMC would receive a share of that revenue. Universal’s arrangement with Cinemark works similarly, albeit a bit more focused. Cinemark will play Universal and Focus titles opening upwards of $50 million at the domestic box office for 31 days, while movies opening under $50 million only play for 17 days.

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