John Bronco is a new short film on the way to Hulu that stars Walton Goggins as the eponymous pitchman for the Ford Bronco. It tells the story of the “rise, fall, and ultimate redemption” of the man who became a global sensation when he became the face of the popular vehicle. And if you’re somehow shocked and amazed that you never heard of him, it’s ok. John Bronco never actually existed. This is like The Blair Witch Project, written by somebody while high.It’s a completely made-up story, which makes the brand new trailer that much more bizarre. Give it a look below.